The Chudley family, renowned for breeding and training champion labradors, springers and cocker spaniels had long been buying straight cereals from Dodson & Horrell when in 1976 they agreed to cement their relationship on a commercial basis. With that, the Chudleys brand was born and Chudleys Original became the flagship product. The Chudleys range now incorporates complete dry diets for pet and working dogs, plus a small animal range.